I create initial concept sketches for different projects, capturing ideas directly on paper using board and pencil. This practice allows me to think visually and simultaneously draw, helping me develop unique and creative designs from the very beginning.
Once the sketches are finalized, I digitize and refine them using Adobe Illustrator, applying the company’s provided colors and branding guidelines to ensure a professional and cohesive visual identity. This process bridges creativity with precision, resulting in designs that are both original and versatile across digital and print platforms.
