The Saudi Standards Portal Chatbot character was created to deliver a friendly, approachable, and engaging digital assistant for users. The design journey started with a hand-drawn sketch, focusing on clarity, simplicity, and expressive features that convey guidance and trust. This concept was then digitized and refined in Adobe Illustrator, ensuring a clean, scalable, and modern look.
To maintain consistency, the character design incorporates official SASO branding colors, reinforcing identity and visual harmony across the portal. The outcome is a character that balances professionalism with approachability, enhancing user experience by making interactions more intuitive and welcoming.
