Character Illustration Design – Saudi Standards Internal Projects

For Saudi Standards’ internal projects, I designed a series of characters representing diverse users and stakeholders. The collection includes male and female characters of different ages and appearances, each crafted to convey personality, approachability, and inclusivity.

The design process began with hand-drawn sketches and was refined in Adobe Illustrator, ensuring clean, scalable, and versatile illustrations. Using SASO’s branding colors, the characters maintain a cohesive visual identity across all internal communications, while highlighting the organization’s achievements and initiatives in a clear and engaging way.